Analysing firms' failures as determinants of consumer switching intentions: The effect of moderating factors
Year of publication: |
2007
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Authors: | Ant¾n, Carmen ; Camarero, Carmen ; Carrero, Mirtha |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 1, p. 135-158
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