Analysis and evaluation : [for exams in December 2005 and June 2006]
Year of publication: |
2005 ; 2. ed.
|
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Authors: | Lomax, Wendy |
Publisher: |
London : BPP Professional Education |
Subject: | Marketing | Evaluation | Examinations | Study guides |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XX, 142 S. |
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Series: | CIM practice & revision kit / Professional post-graduate diploma in marketing. - London : BPP Publ.. - Vol. P9 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-7517-2387-8 |
Classification: | Marketing |
Source: |
-
Strategic marketing in practice : case study ; [for exams in december 2005 and June 2006]
Cockton, Juanita, (2005)
-
Marketing fundamentals : professional certificate : [for exams in December 2005 and June 2006]
Towers, Neil, (2005)
-
Marketing management in practice : for exams in December 2005 and June 2006]
Wright, Claire, (2005)
- More ...
-
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert, (2008)
-
Corporate re-branding : from normative models to knowledge management
Lomax, Wendy, (2006)
-
Market share is correlated with word-of-mouth volume
Uncles, Mark D., (2010)
- More ...