Analysis of marketing capabilities, service differentiation and performance of executive hotels in the State of Santa Catarina, Brazil
Year of publication: |
2020
|
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Authors: | Castro Junior, Deosir Flavio Lobo de ; Silveira-Martins, Elvis ; Miura, Marcio Nakayama ; Abreu, Jean Carlos de |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 20.2020, 4, p. 451-470
|
Subject: | hospitality | strategy | marketing capability | service differentiation | performance | competitivity | Brazil | Brasilien | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Unternehmenserfolg | Firm performance | Krankenhaus | Hospital |
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