Analysis of brand preference segments
Year of publication: |
1978
|
---|---|
Authors: | Ginter, James L. ; Pessemier, Edgar A. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 6.1978, 2, p. 111-131
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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