Analysis of multi-category purchase incidence decisions using IRI market basket data
Year of publication: |
2002
|
---|---|
Authors: | Chib, Siddhartha ; Seetharaman, P. B. ; Strijnev, Andrei |
Published in: |
Econometric models in marketing ; 16. - Amsterdam [u.a.] : JAI [u.a.], ISBN 978-0-7623-0857-6. - 2002, p. 57-92
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kauf | Purchase | Entscheidung | Decision | Markov-Kette | Markov chain | USA | United States | 1991-1993 |
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