Analysis on product rollover strategies : the innovation level perspective
Year of publication: |
2020
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Authors: | Ye, Taofeng ; Wang, Ning ; Wang, Nianxin |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 59-69
|
Subject: | Dual rollover | Sequential innovation | Single rollover | Strategic consumers | Innovation | Theorie | Theory | Innovationsmanagement | Innovation management |
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