Analysis of Relationship between Pioneer Brand Status and Consumer’s Attitude toward a Brand (Case on Yamaha Automatic vs. Honda Automatic Transmission Motorcycle in Indonesia)
Year of publication: |
2011
|
---|---|
Authors: | ., Taryadi |
Other Persons: | Hananto, Arga (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Markenartikel | Brand | Markenführung | Brand management |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 21, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1765742 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Haryanto, Jony Oktavian, (2016)
-
Japutra, Arnold, (2015)
-
Indonesia Consumer’s Purchase Decisions and Private Label Brands : Study of Superindo Retailer
Saraswati, Trisha Gilang, (2019)
- More ...
-
Rizkitysha, Talita Leoni, (2020)
-
Hananto, Arga, (2019)
-
Rizkitysha, Talita Leoni, (2020)
- More ...