Analytical marketing
Year of publication: |
2012
|
---|---|
Authors: | Kotler, Philip |
Other Persons: | Blattberg, Robert C. (ed.) ; Coughlan, Anne T. (contributor) ; Krishnamurthi, Lakshman (contributor) ; Zoltners, Andris A. (contributor) |
Published in: |
Legends in marketing ; volume 2
|
Publisher: |
Los Angeles : SAGE |
Subject: | Marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxxv, 404 Seiten Diagramme |
---|---|
Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 5 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Reprint |
Language: | English |
Notes: | Literaturangaben Enthält 21 Beiträge |
Source: | ECONIS - Online Catalogue of the ZBW |
-
A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik, (2009)
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Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary
Nagy, Szabolcs, (2015)
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Bíró, Szilvia, (2014)
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Analysis of New Product Diffusion Using a Four-segment Trial-repeat Model
Hahn, Minhi, (1994)
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Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model
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Blattberg, Robert C., (1976)
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