Analyzing proprietary, private label, and non-brands in fresh produce purchases
Year of publication: |
2021
|
---|---|
Authors: | Anesbury, Zachary William ; Jürkenbeck, Kristin ; Bogomolov, Timofei ; Bogomolova, Svetlana |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 5, p. 597-619
|
Subject: | consumer behavior | double jeopardy | duplication of purchase | fresh fruit and vegetable categories | non-branded | Konsumentenverhalten | Consumer behaviour | Obst | Fruit | Gemüse | Vegetables |
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