Angebotspositionierung : eine praxisorientierte Einführung
Richard Kühn ; Thomas Jenner. [GfM]
| Year of publication: |
1998
|
|---|---|
| Authors: | Kühn, Richard ; Jenner, Thomas |
| Publisher: |
Zürich : Werd-Verl. |
| Subject: | Produktpositionierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 71 S. : graph. Darst. |
|---|---|
| Series: | GfM-Manual / Gesellschaft für Marketing. - Zürich : Werd-Verl.. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-85932-253-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004567149