Antecedents and consequences of a retailers’ price image: The moderating role of pricing strategy
Year of publication: |
2023
|
---|---|
Authors: | Susanto, Perengki ; Hoque, Mohammad Enamul ; Shah, Najeeb Ullah ; Mamun, Abdullah Al ; Hashim, Nik Mohd Hazrul Nik ; Mesta, Hendri Andi ; Abdullah, Nor Liza |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 3, p. 1-23
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | everyday low pricing | high-low pricing | price image | price strategy | shopping intention |
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