Antecedents and Consequences of Goal Incongruity on New Product Development in Five Countries: A Marketing View
Year of publication: |
2003
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Authors: | Xie, Jinhong ; Song, Michael ; Stringfellow, Anne |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 20.2003, 3, p. 233-250
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