Antecedents and consequences of strategic online-reputation management: moderating effect of online tools
Year of publication: |
2023
|
---|---|
Authors: | Peco-Torres, Francisco ; Polo-Peña, Ana I. ; Frías Jamilena, Dolores M. |
Published in: |
Journal of Hospitality and Tourism Technology. - Emerald Publishing Limited, ISSN 1757-9880, ZDB-ID 2536149-1. - Vol. 14.2023, 3, p. 384-400
|
Publisher: |
Emerald Publishing Limited |
Subject: | Online reputation | CRM | Brand equity | Online tools | Moderating effect | Strategic online-reputation management | 在线声誉 | 品牌资产 | 在线工具 | 调节效应 | 战略在线声誉管理 |
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