Antecedents and outcomes of marketing innovation
Year of publication: |
2016
|
---|---|
Authors: | Nieves, Julia ; Diaz-Meneses, Gonzalo |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 28.2016, 8, p. 1554-1576
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Innovation | Hotel industry | Knowledge management | Performance measures |
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