Antecedents brand trust and private universities reputation
Nur Elfi Husda, Tri Ratnawati & Amiartuti Kusumaningtyas
Year of publication: |
August 2017
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Authors: | Husda, Nur Elfi ; Ratnawati, Tri ; Kusumaningtyas, Amiartuti |
Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 9.2017, 8, p. 76-87
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Subject: | brand trust | reputation | private university | Reputation | Vertrauen | Confidence | Firmenimage | Corporate reputation | Hochschule | Higher education institution | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Privatuniversität | Private university | Markenimage | Brand image |
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