Antecedents leading to perceived franchise support
Year of publication: |
2018
|
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Authors: | Rickard, Mary Kay ; Marshall, Greg W. ; Rutherford, Brian N. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 3, p. 157-169
|
Subject: | Brand value recognition | franchisor | perceived support | organizational climate | franchisee | Franchising | Betriebsklima | Work climate | Markenimage | Brand image | Markenführung | Brand management | Wahrnehmung | Perception |
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