Antecedents of brand preference for mobile telecommunications services
Year of publication: |
2011
|
---|---|
Authors: | Alamro, Ahmed ; Rowley, Jennifer |
Other Persons: | Casabayó, Mònica (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 6, p. 475-486
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand preference | Mobile telecommunications | Mobile communication systems | Jordan | Middle East | Services branding |
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