Antecedents of trust in asymmetrical business relationships
Year of publication: |
2012
|
---|---|
Authors: | Viitaharju, Leena ; Lähdesmäki, Merja |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 30.2012, 5, p. 567-587
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Finland | Trust | Buyer‐seller relationships | Food industry | Antecedent of trust | Asymmetry | Business‐to‐business relationship | Producer | Retailer |
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