Antecedents to local store loyalty : influence of culture, cosmopolitanism and price
Year of publication: |
2015
|
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Authors: | Pandey, Shivendra ; Khare, Arpita ; Bhardwaj, Preshth |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 1, p. 5-25
|
Subject: | Loyalty | Cosmopolitanism | Consumer behaviour | Long-term orientation | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Einzelhandel | Retail trade | Nationalkultur | National culture |
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