Anthropology and the brand
Year of publication: |
2003
|
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Authors: | Ryder, Ian |
Published in: |
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]. - London [u.a.] : Kogan Page, ISBN 0-7494-4115-1. - 2003, p. 139-160
|
Subject: | Anthropologie | Anthropology | Markenführung | Brand management | Wirtschaftskultur | Economic culture | Markenartikel | Brand |
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