Apples, oranges, and erasers : the effect of considering similar versus dissimilar alternatives on purchase decisions
Year of publication: |
December 2018
|
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Authors: | Friedman, Elizabeth M. S. ; Savary, Jennifer ; Dhar, Ravi |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 4, p. 725-742
|
Subject: | opportunity costs | outside options | similarity | comparisons | goals | behavioral decision theory | Opportunitätskosten | Opportunity cost | Entscheidungstheorie | Decision theory | Apfel | Apple | Kaufentscheidung | Purchase decision |
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