Application of product life cycle concept to private label management
Year of publication: |
2013
|
---|---|
Authors: | Horvat, Sandra |
Published in: |
Tržište/Market. - Ekonomski Fakultet, ISSN 0353-4790. - Vol. 25.2013, 1, p. 63-75
|
Publisher: |
Ekonomski Fakultet |
Subject: | private label management | product life cycle |
-
Wang, Qiang, (2015)
-
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin, (2015)
-
Implications of channel structure and operational mode upon a manufacturer's durability choice
Bhaskaran, Sreekumar R., (2015)
- More ...
-
Fuduric, Morana, (2022)
-
Challenging the status quo in marketing research
Ozretić Došen, Đurđana, (2022)
-
Horvat, Sandra, (2020)
- More ...