Application of the Stimuli-Organism-Response (S-O-R) framework to online shopping behavior
Year of publication: |
2014
|
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Authors: | Peng, Chen ; Kim, Yeong Gug |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 13.2014, 1/4, p. 159-176
|
Subject: | emotional regulation | environmental stimuli | S-O-R framework | shopping value | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Emotion |
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