Applying the Thirty‐six Chinese Classical Strategies of War to retail marketing and planning
Year of publication: |
1998
|
---|---|
Authors: | Sui Pheng, Low |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 16.1998, 2, p. 124-135
|
Publisher: |
MCB UP Ltd |
Subject: | Implementation | Marketing planning | Marketing strategy | Marketing theory | Retailing | Shopping centres |
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