Approaches to the study of marketing : a threedimensional evaluation grid
Year of publication: |
1972
|
---|---|
Authors: | Kramer, Hugh E. |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 12.1972, 4/5, p. 17-38
|
Subject: | Absatz | Marktforschung |
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