Architectonics of McDonald's cohabitation with Wal‐Mart
Year of publication: |
2005
|
---|---|
Authors: | Boje, David ; Enríquez, Esther ; González, M. Teresa ; Macías, Eduardo |
Published in: |
Critical perspectives on international business. - Emerald Group Publishing Limited, ISSN 1758-6062, ZDB-ID 2188056-6. - Vol. 1.2005, 4, p. 241-262
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Narratives | International organizations | Organizational theory | Ethnocentrism |
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