Architektur für Marketinginformationssysteme : [ARMAIS]
Alfred Schweiger
| Year of publication: |
2000
|
|---|---|
| Authors: | Schweiger, Alfred |
| Publisher: |
Wiesbaden : DUV, Dt. Univ.-Verl. |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Management-Informationssystem | Management information system | Datenmodell | Data model | Theorie | Theory | Marketinginformationssystem |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 388 S graph. Darst., Ill., Tab 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Eichstätt, Kath. Univ., Habil.-Schr., 1999 |
| Notes: | brosch. : DM 118.00, EUR 60.33, sfr 105.00, S 861.00 |
| ISBN: | 3-8244-4384-8 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001472978