Are consumer survey results distorted? : systematic impact of behavioral frequency and duration on survey response errors
Year of publication: |
2007
|
---|---|
Authors: | Lee, Eunkyu ; Hu, Michael Y. ; Toh, Rex S. |
Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 386-401
|
Subject: | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
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