Are growth-oriented SMEs more likely to adopt market and brand orientations?
Year of publication: |
2014
|
---|---|
Authors: | Reijonen, Helen ; Párdányi, Szandra ; Tuominen, Sasu ; Laukkanen, Tommi ; Komppula, Raija |
Published in: |
Journal of Small Business and Enterprise Development. - Emerald Group Publishing Limited, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 21.2014, 2, p. 250-264
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | SMEs | Market orientation | Brand orientation | Growth intention |
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