Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Year of publication: |
2012
|
---|---|
Authors: | Chang, Chun-tuan |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 741-771
|
Subject: | Werbung | Advertising | Social Marketing | Social marketing | Umweltbewusstsein | Environmental consciousness | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
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