Are Stated Preferences Confirmed by Purchasing Behaviours? The Case of Fair Trade-Certified Bananas in Switzerland
Year of publication: |
2010
|
---|---|
Authors: | Mahé, Thuriane |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 92.2010, 2, p. 301-315
|
Publisher: |
Springer |
Subject: | bananas | consumer preference | Fair Trade | willingness-to-pay |
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