Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Year of publication: |
2013
|
---|---|
Authors: | Reinares, Pedro ; Reinares, Ricardo |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 15.2013, 3, p. 161-175
|
Subject: | Fernsehwerbung | Television advertising | Innovation | Werbewirkung | Advertising effects | Kosten-Nutzen-Analyse | Cost-benefit analysis | Spanien | Spain |
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