Are tourists or markets destination loyal?
Year of publication: |
2011
|
---|---|
Authors: | McKercher, Bob ; Guillet, Basak Denizci |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 50.2010/11, 2, p. 121-132
|
Subject: | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Hongkong | Hong Kong | 2002-2008 |
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