ARTICLES - The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion
Year of publication: |
2001
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Authors: | Reichert, Tom ; Heckler, Susan E. ; Jackson, Sally |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 30.2001, 1, p. 13-28
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