ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers helps them predict buyers' eventual choices.
Year of publication: |
2001
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Authors: | Green, Paul E. ; Krieger, Abba M. ; Wind, Yoram |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 31.2001, 3, 2, p. S56
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