Artificial intelligence (AI) in strategic marketing decision-making: a research agenda
Year of publication: |
2020
|
---|---|
Authors: | Stone, Merlin ; Aravopoulou, Eleni ; Ekinci, Yuksel ; Evans, Geraint ; Hobbs, Matt ; Labib, Ashraf ; Laughlin, Paul ; Machtynger, Jon ; Machtynger, Liz |
Published in: |
The Bottom Line. - Emerald Publishing Limited, ISSN 0888-045X, ZDB-ID 2014372-2. - Vol. 33.2020, 2, p. 183-200
|
Publisher: |
Emerald Publishing Limited |
Subject: | Strategy | Planning | Marketing | Artificial intelligence | Decision-making | Operations |
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