Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective
Year of publication: |
2023
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Authors: | Gao, Youjiang ; Liu, Hongfei |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 5, p. 663-680
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Subject: | Artificial intelligence | Artificial intelligence-enabled personalization | Customer journey | Interactive marketing |
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