Artisan entrepreneurship through social media campaigns : a review
Year of publication: |
2024
|
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Authors: | Guha, Sriparna ; Mandal, Anirban ; Kujur, Fedric ; Poddar, Sandeep |
Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 51.2024, 4, p. 453-468
|
Subject: | artisan | entrepreneurship | handicraft products | literature review | SMM | social media marketing | Entrepreneurship | Entrepreneurship approach | Social Web | Social web | Online-Marketing | Internet marketing | Kunsthandwerk | Decorative arts |
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