Artist as brand portfolio manager : a strategic brand management framing of the artist
Year of publication: |
June 2016
|
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Authors: | Uggla, Henrik |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 2, p. 24-32
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Subject: | Markenführung | Brand management | Künstler | Artists | Strategisches Management | Strategic management |
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