Asian brand strategy : how Asia builds strong brands
Year of publication: |
2006 ; 1st publ.
|
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Authors: | Roll, Martin |
Publisher: |
Basingstoke [u.a.] : Palgrave/Macmillan |
Subject: | Asien | Asia | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | XVIII, 254 S Ill., graph. Darst 24 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Formerly CIP Literaturverz. S. 243 - 248 |
ISBN: | 1-4039-9279-7 ; 978-1-4039-9279-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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