Asian brands without borders: regional opportunities and challenges
Year of publication: |
2007
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Authors: | Cayla, Julien ; Eckhardt, Giana M. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 4, p. 444-456
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Saved in:
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