Assessing advertising media spending inefficiencies in generating sales
Year of publication: |
2005
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Authors: | Luo, Xueming ; Donthu, Naveen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 1, p. 28-36
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