Assessing college women's associations of American specialty apparel brands
Year of publication: |
2011
|
---|---|
Authors: | Kwon, Wi‐Suk ; Lennon, Sharron J. |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 15.2011, 2, p. 242-256
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | United States of America | Consumer behaviour | Clothing | Brand awareness | Women |
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