Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General
Year of publication: |
1993
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Authors: | Durvasula, Srinivas ; Andrews, J.Craig ; Lysonski, Steven ; Netemeyer, Richard G. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 19.1993, 4, p. 626-636
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