Assessing the greenness of environmental advertising claims made by multinational industrial firms
Year of publication: |
2014
|
---|---|
Authors: | Leonidou, Leonidas C. ; Leonidou, Constantinos N. ; Hadjimarcou, John S. ; Lytovchenko, Irina |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 4, p. 671-684
|
Subject: | Green advertising | Environmental marketing | Environmental claims | International advertising | Legitimacy theory | Werbung | Advertising | Öko-Marketing | Green marketing | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Umweltmanagement | Environmental management | Umweltpolitik | Environmental policy | Werbewirkung | Advertising effects |
-
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C., (2011)
-
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony, (2016)
-
Young generation and environmental friendly awareness : does it the impact of green advertising?
Herman, Lalu Edy, (2021)
- More ...
-
Leonidou, Leonidas C., (2008)
-
Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences
Leonidou, Leonidas C., (2009)
-
Barnes, Bradley R., (2010)
- More ...