Assessing the validity of secondary data proxies for marketing constructs
Year of publication: |
2004
|
---|---|
Authors: | Houston, Mark B. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 2, p. 154-161
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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