Assessing the value of a societal-level sustainability index for macromarketing research
Year of publication: |
March 2016
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Authors: | Simkins, Travis Jody ; Peterson, Mark |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 36.2016, 1, p. 78-95
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Subject: | societal-level index | index | indexes | indices | sustainability | prosperity | corruption | country risk | macromarketing | Index | Index number | Nachhaltige Entwicklung | Sustainable development | Korruption | Corruption | Länderrisiko | Country risk | Aktienindex | Stock index | Sozialer Indikator | Social indicator | Indexberechnung | Index construction |
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