Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
Year of publication: |
2002
|
---|---|
Authors: | MacInnis, Deborah J. ; Rao, Ambar G. ; Weiss, Allen M. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 4, p. 391-407
|
Saved in:
Saved in favorites
Similar items by person
-
Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J., (2002)
-
Assessing When Increased Media Weight Helps Sales of Real-World Brands
MacInnis, Deborah J., (2003)
-
Listening to strangers : whose responses are valuable, valuable are they, and why?
Weiss, Allen M., (2008)
- More ...