Associations between USPs and design characteristics of Mediterranean countries' websites
Year of publication: |
2011
|
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Authors: | Vrana, Vasiliki ; Zafiropoulos, Kostas |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 20.2011, 7/8, p. 766-790
|
Subject: | Tourismusmarketing | Tourism marketing | Produktdifferenzierung | Product differentiation | Herkunftsbezeichnung | Designation of origin | Website | Mittelmeerraum | Mediterranean region |
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