Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2013 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing ; M37 - Advertising ; D82 - Asymmetric and Private Information ; C32 - Time-Series Models ; C33 - Models with Panel Data ; G12 - Asset Pricing ; G14 - Information and Market Efficiency; Event Studies ; M41 - Accounting |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013060176